Fix where you
lose customers.
Customer experience
Find and improve the parts of your product or service where people get confused, frustrated or give up. From the first enquiry to the reasons they come back.
Product, customer experience and AI help for small businesses and founders. I find where you’re losing customers, then build what fixes it.

Customer experience
Find and improve the parts of your product or service where people get confused, frustrated or give up. From the first enquiry to the reasons they come back.
Product direction
Understand customer needs, choose priorities and test ideas before investing in delivery. Give the team a reason for what goes on the roadmap.
Team alignment
Resolve competing priorities and turn strategy into decisions people can act on. Workshops, coaching and the conversations that keep getting put off.
I work through research, workshops, design and hands-on building, depending on what the problem needs. That can include a product, a website, an AI tool or a better way of running the service.
An AI career copilot, a content pipeline and the operations behind a growing education business.
A 115-point rehabilitation audit rebuilt around how hospice teams work day to day.
A marketing site connected to the team’s workflow, with a blog they can publish themselves.
Product photography, a story worth telling and a straightforward route to the existing Square shop.

I’ve been a designer, coder, product leader and founder. I’m deliberately difficult to put in one box.
I spent twenty years building with teams at the BBC, Amazon Prime Video and DAZN. I now bring that experience to smaller businesses and founders who aren’t from a tech background.
I’m dyslexic. I see patterns and visualise systems, and I like making complicated things easier to understand. You’ll work directly with me.
Two minutes, online
Free
See where your website makes it harder for people to get in touch, with the fixes in order. No email needed.
Check my websiteOne focused hour
£150
A second opinion on a decision, an idea or something that’s stuck. We talk it through and work out what to do next.
Book a Spark hourBigger projects, from team workshops and prototypes to websites, tools and ongoing support, are on how I help. Just getting your business online? Try the Launch Kit. All prices are plus VAT.



Tell me what’s going on. We’ll work out where I can help.
Let’s have a chathello@productofexperience.com