# Product of Experience

> Product of Experience helps small businesses and founders use AI, automation, and better user experience (UX) to run more smoothly and win more work, without selling them software they didn't ask for. Founded and run by Scott Byrne-Fraser, who spent 20 years building products at BBC Sport, Amazon Prime Video, and DAZN. Based in the Northwest of England; works with clients across the UK.

## What Product of Experience does

- **UX audits and flow redesign** — reviewing how customers move through a website, app, or service, finding where they leak out, and redesigning the journey. Covers both customer-facing journeys and the internal ones a team uses to get work done.
- **Automating the admin** — finding the repetitive work that eats a team's week (copying between systems, answering the same questions, chasing approvals) and setting up automation to remove it, often with tools the business already has.
- **Working out what's next** — digital strategy for growing businesses: what to build, in what order, and where digital can help scale, before money or a hire is committed.
- **Training in AI** — getting a team confident using AI for everyday work (drafting, summarising, sorting messages, pulling information out of documents).
- **Training in better UX** — teaching a team how good experiences are designed so they can spot and fix what loses customers themselves.

Honest about AI: it is used where it genuinely helps and avoided where it doesn't. No twelve-week strategy decks, no buzzwords, no system the client didn't ask for.

## Services and pricing

- [The Spark](https://productofexperience.com/services) — £250. One hour. You explain the business; Scott tells you where AI and better design would make the biggest difference. You leave knowing where to start and what to ignore. No deck, no homework.
- [The Foundation](https://productofexperience.com/services) — from £3,000. The Spark plus the doing: audit the website, product, and the way people move through it, fix what's holding the business back, and set up the automation and design changes that move it forward. Clear start, clear end, foundation left in place.
- [The Engine](https://productofexperience.com/services) — by invitation. Monthly retained work for Foundation clients who want ongoing support. Three-month minimum, then rolling.
- [The Startup Launch Kit](https://productofexperience.com/startup-launch-kit) — from £795. Get a small business online properly and fast: domain, professional email set up for deliverability, a site that converts, and analytics. Includes 12 months hosting. A larger "Startup Sales" build and optional ongoing optimisation are also available.

All prices include VAT and exclude third-party services such as Google Workspace or Microsoft 365.

## Who it's for

Small business owners and founders who have outgrown the duct tape: more customers, more tools, more admin, and less time on the work they wanted to do. Typically businesses where enquiries are dropping for unclear reasons, the team is buried in manual admin, or the owner isn't sure what to build or invest in next.

## Case studies

- [hundo](https://productofexperience.com/case-study/hundo) — designed the backend processes, built an AI content pipeline, and shipped a career copilot from concept to production in six weeks. The company raised a $2M seed round and was named a World Economic Forum Technology Pioneer.
- [Trinity Hospice](https://productofexperience.com/case-study/trinity) — turned a 115-point spreadsheet audit into a focused web app.
- [Novaa Solutions](https://productofexperience.com/case-study/novaa) — a marketing site that routes every enquiry into the team's workflow on its own. Live at novaasolutions.co.uk.
- [Redogi Handmade](https://productofexperience.com/case-study/redogi) — a brand-story site and front door for a natural skincare maker, with buying pointed at Square. Live at redogihandmade.co.uk.

Other clients include Hope Solutions, LazyBrain, SuperConnectors, Heracles Health, and Body by Ciara.

## Common questions

A broad FAQ covers what the service is, what it costs, how engagements work, and an honest take on where AI helps and where it doesn't: https://productofexperience.com/faq

## Contact

- Website: https://productofexperience.com
- Email: scott@productofexperience.com
- Book a free introductory chat (no pitch): https://productofexperience.com/get-started
- LinkedIn: https://www.linkedin.com/in/scott-byrne-fraser-b47055a/
- Company: Product of Experience LTD (UK, company no. 13443773)